By now you have likely seen the materials, videos and public service announcements; people of all ages, races and genders in a simple white t-shirt with a simple, clear message: LIVE UNITED.
LIVE UNITED is a call to action: to give, advocate and volunteer in the areas of education, income and health, which we believe are the building blocks for a good life for all.
It takes all of us coming together, united, to make long-lasting changes in Asheville and Buncombe County.
I have been personally inspired by this message and by the stories donors, advocates and volunteers share about why and how they LIVE UNITED. I am excited by the direction of United Way of Asheville and Buncombe County’s 2009-2011 strategic plan and proud of the work of our community volunteers and staff.
The strategic approach to our work for the next three years rests on these key concepts:
When we Engage People around community issues, their collective actions result in positive community change.
To Improve Community, we will advance the common good by creating opportunities for everyone.
United Way must Enhance Capacity, the appropriate resources of staff, volunteers, technology and finances, to carry out our strategic plan and daily work.
While we certainly face challenges in these extraordinary times, I have no doubt our work will inspire hope for a better tomorrow for our neighbors in need … because we don’t just wear the shirt, we LIVE it.
Ann Young Chairman of the Board of Directors
United Way of Asheville and Buncombe County
Live United: national public service announcement.
