We Take the Cold Water Challenge

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You might have heard something called the Cold Water Challenge is making the rounds in Asheville. People have adapted the classic Polar Plunge to the warm weather. You get challenged by a "friend" to pay $10 to the nonprofit of your choice and get ice cold water dumped on you. We're pretty generous and would normally just donate the $10, but you are required to donate $100 to the charity of the challenger’s choosing if you opt out of the water part.

The challenge made its way to our office when Lauri Nichols of Mission Health challenged Chris Bubenik, Marketing and Communications Manager. He took the opportunity to let everyone know that Day of Caring is on September 11 this year.

Next, Audrey Johnson (also of Mission Health) attended a baseball game with Highlands Circle, United Way's group for leaders in their 20s and 30s. She challenged Kevin Montgomery, Resource and Development Director.

Michelle Bennett, Director of Hands On Asheville-Buncombe, was challenged by Samantha Little, Chair of Highlands Circle. She introduced a twist – those she challenged could donate $10 and get soaked or volunteer four hours through Hands On Asheville-Buncombe.

The Cold Water Challenge is just one creative way people in our community make it fun to give back. Each year, organizations throughout Buncombe County hold golf tournaments, picnics, chili cookoffs, raffles and more to benefit the Community Investment Fund. If you've got an idea in mind for your business, email Kevin.Montgomery@UnitedWayABC.org or call (828) 239-1047.

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