What Kickoff is All About
In years past, campaign kickoff was a time to announce a fund raising goal for the organization, said John Kimberly, 2012 campaign chair. In recent years, it has evolved into a time to get the community engaged in creating change in our community through Giving, Advocating and Volunteering in the areas of Education, Income and Health, United Way’s three focus areas and what it believes are the building blocks of a good life.
“We all have a stake in our neighbors’ success, and it’s critical for people to realize that, when we come together, we have more power than we think to positively impact our community,” said Kimberly. “One way to do that is giving through United Way. We can also champion United Way to our families and friends and we can volunteer through Hands On Asheville-Buncombe.”
“We were listening when the community told us they wanted our focus to be on making sure every child succeeds and graduates from high school, on people meeting their basic needs and becoming financially self-sufficient and on people being safe and healthy,” said David Bailey, president and CEO of United Way. “Do we want to raise more dollars this year to meet those goals? Absolutely. And we’re going to go for it.”
United Way’s long track record of success in community impact continues this year. Gifts directed to United Way’s Community Investment Fund have been invested in 79 nonprofit programs in Education, Income and Health. We expect to see more than 63,000 people’s lives improved in these areas as a result, and, when that happens, our entire community is better off. In 2010-2011, we saw a 118% return on our investment - that’s a return in lives changed for the better.
United Way is well on its way this year to doing even more to improve our community. When the campaign kicks off tomorrow, more than $1 million will have already been raised, thanks in large part to our “trailblazer” campaigns that ran over the summer.
A Big Thanks to Our Trailblazers:
- Asheville Area Chamber of Commerce
- Asheville Specialty Hospital
- Beverly-Hanks and Associates
- Blue Ridge X-Ray
- Carter, PC Accounting & Consulting
- Forest Commercial Bank
- Housing Authority of Asheville
- McGuire, Wood & Bissette PA
- Medical Action Industries
- Patla, Straus, Robinson & Moore PA
- YMCA of WNC