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Last week, the band GOODING, a Nashville-based indie rock band, performed a series of financial literacy rock concerts for Asheville schools through a partnership with nonprofit Funding the Future.

Using the power of a live rock performance to deliver inspirational lessons of finance and discipline to young people, Funding the Future helps students see their dreams as possibilities. The nonprofit’s performance combines a concert, multimedia presentation and talkback to discuss predatory lending, saving early and the danger of credit card debt, while exposing the myth of overnight success associated with rock stars, athletes and actors. The tour made stops at three local schools:

To see images from the performances, click here. 

These local concerts are sponsored by Starks Financial Group and are part of a 60 show national financial literacy rock concert tour that will make stops across the country over the course of 12 weeks.

“We’re proud to partner with Funding the Future to help educate the next generation before they have to make financial decisions such as taking out loans or getting credit cards,” said Sacha Millstone, Funding the Future board member and senior vice president of investments at the Millstone Evans Group of Raymond James. “We’ve seen firsthand the positive impact that these concerts have on students and are excited to bring GOODING’s rock ‘n’ roll approach to financial literacy into local communities across the nation.”

“It was exciting to see the business community, Starks Financial Group, our nonprofit OnTrack WNC and United Way’s Middle School Success Program team up to provide a high-energy learning opportunity for middle school students,” said Celeste Collins, executive director of OnTrack Financial Education and Counseling. “United Way’s Middle School Success program was incredibly instrumental in getting schools signed on, working out logistics unique to each location, and organizing the concerts.”

Shari Smith, a United Way Resource Coordinator for Asheville Middle School, was pivotal in arranging details for the event. 

"As the kids entered the gymnasium you could see the anticipation in their eyes. Hand clapping, head nodding, and body moving rippled through bleachers."-Shari Smith, Asheville Middle School Resource Coordinator

"During the educational presentation, many of the kids were intrigued as Gooding taught the importance of teens being financially knowledgeable. Students were given the opportunity to ask questions that left the adults in awe at the high level of questions they asked," said Smith. "What an engaging way to provided relevant education to our teens. I highly recommend more of Asheville & Buncombe County School’s participation with this concert as we are in a collective community initiative to improve the impacts of poverty on our youth, their families, & our community."

To learn more about the Middle School Success Initiative visit:

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