Stories matter. They help make our mission more memorable and show our supporters how their donors help real people. But we’re all so busy, we rarely have time to go get them. But when we’re out in the world and mention where we work, people often tell us a story about how the organization helped them or someone they know. EVERY TIME this happens, please hand the person your business card and say, “That’s a great story. Would you mind emailing me that story?” If everyone does this, then the stories will start coming to us.