Thank you for your interest in having United Way of Asheville and Buncombe County sponsor your event. Historically, United Way’s sponsorship of other organizations’ events has been minimal and has been managed on an informal, case-by-case basis.

As we've expanded those sponsorships, more organizations have begun reaching out for sponsorship support. With a limited budget to fill those requests, we felt it best to provide a clear and equitable process for all to access. The following information should help you to determine if we are a good fit and apply for funding. 

Sponsorship Applications are CLOSED until June 1, 2024.

We will resume taking applications for events taking place in the new fiscal year.

Criteria

Applicants must be

• A 501C3 or a recognized civic/community group/association 
• Based in Buncombe County
• Align with 
  • Our Vision, Mission and Guiding Principles, and/or
  • United for Youth and the Bold Community Goal  

Sponsorship Reach

We will prioritize those sponsorship opportunities that benefit work that is happening within communities that are aligned with our organizational priorities. These include, but are not limited to: 

• local public school communities, especially those aligned with our current community school locations, 
• United for Youth partnerships, 
• UWABC affinity groups, and 
• communities impacted disproportionately by poverty and injustice 

What We Won't Fund

• political parties or elections
• faith community recruitment efforts (proselytizing) 
• any organization that discriminates against people on the basis of gender, identity, race, ethnicity, disability, nationality, sexual orientation, age, or religion/belief
• any groups that are based outside of Buncombe County

Application and Decision-Making Process

Online applications are reviewed quarterly using this schedule. Funding decisions will be made within 7-10 days of the due date. 

Exceptions: Applications can be made “mid-cycle” or after the official due date. These applications will only be considered if there weren't any applications made by the due date or if the funds were not completely spent.

How Much Money Can Organizations Apply For?

United Way has an annual budget of $6,000 for sponsorships. $2,000 of these funds are used toward our legacy commitment to the annual MLK Prayer Breakfast. This leaves us with a quarterly budget of $1,000 ($4,000 annually).

Depending on the number of applications received, the total amount requested, and the applicant's relationship to United Way's strategic priorities, we may choose to fund one group, multiple groups, or none at all. Any funds that are not expended in one quarter will roll over to the next one. 

Who decides on funding?

Since advertising dollars are being used to fund these sponsorships, the Senior Marketing and Communications Director will evaluate the incoming applications and send a recommendation for funding to our Leadership Team for feedback/input. Exceptions: Legacy sponsorships do not need to go through the formal process